Entry level: Bachelor’s degree or professional experience of more than 4 years
Duration of training: 2 years
Target Competencies:
- Characterize the main structures of tourism organizations and identify the main factors of evolution of these structures
- Know how to launch a product on the market
- Know how to lead a sales team
- Know how to develop development strategies in the company
- Identify the needs of tourists or groups
- Know how to design a tourism project and formulate an action plan
- Ensure the creation of tourism products
Themes:
- Accounting and financial management
- Business law and taxation
- Strategic marketing
- Commercial communication and distribution
- Negotiation and coordination of sales teams
- Management of tourism organisations
- Environment and tourism development
- English and German
Professions: The holder of this European Master is a professional hotel and tourism management polycompetent, able to manage hotel units as a manager.
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